Background
Marriott Hotels asked us to create a bold new hospitality brand for a new generation of travelers.

What we did
We created the brand personality, visual identity, photography direction and in-hotel experiences for Moxy Hotels - reimagining the hotel as a social playground designed around spontaneity, interaction and fun. A hotel that’s no place like home.

Outcome A vibrant brand world expressing the playful DNA of Moxy Hotels, where interaction lives in every corner - from life-size floor number photography to phones that read bedtime stories. Now grown into a global hotel brand with 140+ locations worldwide.